ICCIE 2017

Creativity, Culture, Technology and Wealth

Sep 11 - Sep 13, 2017 - Beijing, China
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Welcome Snow and Enjoy Sports: “China (Beijing) International Sports Industry Exhibition 2017” of the ICCIE to Feature Winter Sports and Olympic Culture

Sep 6, 2017 3:57:53 PM

The 12th China Beijing International Cultural & Creative Industry Expo (hereinafter referred to as ICCIE 2017) will be held from September 11 to September 13 in Beijing with the theme of “integration of culture and technology, inheritance of innovative development”. As an important part of the exhibition and displays sector of the “six in one” platform of ICCIE 2017, “China (Beijing) International Sports Industry Exhibition 2017” (hereinafter referred to as CISIE 2017), which is themed on “welcome snow and enjoy sports”, will be located in the Sports Industry Exhibition Area at Hall 8A of China International Exhibition Center (Old Museum), covering an exhibition area of ​​1,440 square meters.


CISIE 2017 of the ICCIE, sponsored by the Beijing Municipal Sports Bureau, is committed to promoting the development of sports industry in Beijing, especially the development of sports service industry. In recent years, the CISIE has achieved fruitful results in facilitating sports industry exchanges, sharing sports information resources, and creating a sports culture with Beijing characteristics, by virtue of the platform and the influence of the ICCIE. CISIE 2017 will feature winter sports and Olympic culture and set up three exhibition areas: Winter Sports, Olympic Culture, and Comprehensive Sports, with a variety of activities like interactive experience, exhibition and displays, and cultural lectures.


Under the upsurge of winter sports driven by the Olympic Winter Games in Beijing in 2022, CISIE 2017 will feature winter sports in the winter sports exhibition area, focusing on displaying equipments for ski resorts such as snowmaker, snowcat, cableway and snowmobile, as well as ski equipments like snowboard, snowshoe, snow glasses, and safety gear. In addition, large-scale ski resorts in the Beijing-Tianjin-Hebei region and enterprises relevant to winter sports such as Go Skiing, Skiing Group and other skiing- and skating-related social networking platforms will also be promoted.


The popular interactive experience area of the CISIE has always attracted the audience’s attention and love. At ICCIE 2017, the audience can experience simulation-based curling sport, fully enjoying the Olympic Games. The audience can also experience some difficult skiing sports like alpine skiing through a 3D simulation-based ski instrument by wearing a special device. At the same time, the experiencer can also assess his or her own skiing level by recorded motion parameters.


The Olympic culture exhibition area will center on the theme of the Olympic Games to show the audience a number of valuable private collections, and sports-related stories behind the exhibits will also be told to deepen the audience’s knowledge about the Olympic Games and its culture. CISIE 2017 will also invite collectors and professional visitors and hold lectures on sports collection to enhance public awareness and understanding of sports collections.


This year’s Comprehensive Sports Exhibition Area will increase the number of popular sports hugely welcomed by the public, to highlight the national fitness and mass sports such as fishing, kite flying, and shuttlecock game. In addition to these mass sports, this wonderful exhibition will also include spectator and interactive projects like gyotaku and paper kite making. Football Reform and Town of Sports sectors will be added in the CISIE to grasp the hot content of the sports industry reform and thus boost the development of sports industry in Beijing.