ICCIE 2018

Creativity, Culture, Technology and Wealth

Oct 25 - Oct 28, 2018 - Beijing, China
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The ICCIE 2018 “Signing Ceremony for Key Cultural and Creative Projects” Takes Place

Oct 31, 2018 9:03:05 AM

The ICCIE 2018 “Signing Ceremony for Key Cultural and Creative Projects” was held on October 25, 2018 in Beijing. A large number of domestic and international enterprises and institutions signed contracts on cultural and creative projects at the event, reflecting the theme of “leading the high-quality development of the cultural industry and supporting the building of the national cultural centre”. A total of 78 contractors from provinces, municipalities and autonomous regions including Beijing, Chongqing, Xinjiang, Shandong, Henan, Sichuan and Guizhou signed contracts on 39 projects involving a total amount of RMB 6.8135 billion. Among the projects, five were cooperative projects between China and foreign countries under the “Belt and Road” Initiative.

The signing ceremony brought together numerous projects from home and abroad, focusing on the target of building Beijing into a national cultural center. Among them, the cooperative project for integrated development of the cultural and creative sector in the Beijing-Tianjin-Hebei region is intended to achieve interconnectivity of investment and financing resources as well as coordinated development of the cultural and creative industry in the region. Projects such as the Cultural and Creative Industry Park Erected Upon Renovated Old Marketplaces, the Tongniu Film Industry Park, and the Oriental 1956 Culture & Creativity Park were aimed at creating cultural and creative industry parks by renovating industrial remains and old factories. The Beijing International Cultural and Artistic Exchange Service Platform will serve as a service institution for international cultural and artistic exchanges, particularly among countries along the “Belt and Road”, with a focus on promoting the transformation of cultural resources in Beijing and across China into international cultural and creative products and services by commercial and marketized means.

In addition, the event also featured many projects close to people’s everyday life, bringing rich “spiritual food” to the masses. The 50-episode drama “Happy Family” represented China’s first attempt to produce a reality TV program based on the real work experiences of a village-stationed work group, which was established to “probe into and improve people’s livelihood and bring their hearts together”. By bringing onto screen the day-to-day interactions between members of the work group and the villagers, the drama vividly reflected the hard-working spirit and devotion of the work group. Phase I of Urumqi Tourist Center would serve as both the tourism product center and the tourist reception center for Xinjiang Tourism (Group) Co., Ltd., expecting to increase the number of its annually received tourists from home and abroad to 1 million on a person-time basis. “Zhi Xing Xinjiang”, a comprehensive educational tour project for the youth, was aimed at promoting the development of the educational tour industry in Xinjiang by cooperating with mainland cultural enterprises and holding high-level cultural exchange activities.

These projects have actively promoted new business modes of the cultural industry, such as “culture + technology”, “culture + finance”, and “culture + creativity”, and broadened the horizons for the development of the industry. Among the cooperative projects on VR tourism experience, a project launched by Ctrip would use Quanjingke’s VR content of scenic spots to give visitors immersed experiences of more than 1,000 overseas scenic spots. The project of Cultural Heritage and Relics Protection Platform was intended to introduce ArtTactic’s big data system from the UK and build an artwork database covering 48 countries and regions along the “Belt and Road”, with a view to analyzing cultural protection and investments in the cultural industry along the “Belt and Road” through big data, providing support for decision-making, promoting trade, protecting the interests of inheritors, and carrying out cultural exchanges. The project of applying specific human-face simulation technology to intelligent robots brought the expressionless faces of traditional robots to life, heralding the recognition of facial video technology by robot companies. The project of applying holographic images to the digital canal introduced the latest holographic imaging technology from Cambridge University and built a digital canal, for the purpose of better publicizing and protecting the canal.

As the spiritual expression of a nation’s culture, outstanding traditional culture is of far-reaching significance. The integration between China’s outstanding traditional culture and modern technology may maximize the value of the former and continuously improve the cultural quality of our people and the soft power of our nation. The project for R & D and production of cultural derivatives in the Western Regions was aimed at creating an ethnic costume brand by integrating the outstanding cultural elements in ethnic costumes in Xinjiang, with a view to continuously driving local employment and economic development. Projects such as the Cultural and Creative Industry Base for Ancient Buildings and the Courses on Traditional Chinese Culture - Ancient Chinese Buildings were designed to rebuild the spatial context and cultural experience of ancient classics, inherit Chinese ancient architecture, and help the students develop a strong interest in traditional culture as well as independent, creative thinking abilities. The animation IP incubation project for the Palace Museum will personify the collections in the museum, give them distinct characters, and incubate diverse series of IPs for groups aged 3 to 12.