ICCIE 2019

Creativity, Culture, Technology and Wealth

May 29 - Jun 1, 2019 - Beijing, China
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ICCIE 2019 Concluded Successfully

Jun 5, 2019 10:07:13 AM

The 14th China Beijing International Cultural and Creative Industry Expo (ICCIE 2019), the cultural session of the China International Fair for Trade in Services 2019, successfully concluded on the afternoon of June 1st.

Featuring the theme of “Leading High-quality Development of Cultural Industry, Boosting Construction of National Cultural Center”, the four-day ICCIE 2019 brought together quality cultural resources from home and abroad and showcased the new achievements, new forms of businesses, and new models in China’s national cultural institution reform and the development of the cultural industries. ICCIE also presented Beijing’s efforts to innovate while preserving the heritage, promote the construction of the national cultural center, and lead the transformation and upgrading of China’s cultural industries.

ICCIE 2019’s international participants included 2 international organizations and 86 foreign delegations form 68 countries and regions. Domestic Delegations from 12 provinces, regions, and municipalities were also present at the Expo. Over 60,000 people visited the main venue. 5 forums were held, where 101 speakers and 1800 professionals were present. The speakers included high-level officials from international organizations, authorities from leading national industrial agencies, and renowned experts, scholars, and entrepreneurs from home and aboard. 8 project promotion events took place, attracting 22,000 Chinese and foreign business representatives for on-site negotiations.

The “Experience Beijing with ICCIE 2019” events attracted over 10,000 citizens to the ICCIE main venue and 11 organizations with Beijing’s characteristics, including museums, galleries, national high-tech parks for innovations in cultural industries, etc. Through the events, Beijingers got in touch with the latest cultural resources and experienced in person the beauty of culture.

ICCIE 2019 has four characteristics:

1. ICCIE 2019 centered on the new achievements in the construction of the national cultural center and highlighted Beijing’s comprehensive cultural value.

ICCIE 2019 focused on the construction of the national cultural center and fully presented Beijing’s new efforts to innovate while preserving the heritage and promote the development of cultural industries. Centering on Beijing’s strategic positioning as the national cultural center, the National Cultural Center Achievement Exhibition highlighted the Capital’s latest achievements in the protection of the old city of Beijing and its central axis, the “one city, three cultural belts” development, public cultural service, and the development of cultural industries. The Great Wall Culture Exhibition mainly presented the cultural legacy related to the towns and villages for military defense, temples, resistance against Japanese aggression, courier routes, and the mausoleums around the Great Wall. The Exhibition further explored the essence of the Great Wall culture, contributing to the protection and development of this world wonder. The Beijing Cultural and Creative Industry Exhibition presented the accomplishments of the cultural industries in Beijing while providing an opportunity of communications and cooperation for creative businesses, projects, and professionals. The Beijing Outstanding Youth Culture and Creativity Exhibition focused on youth’s innovations and creative achievements, mobilizing the society for cultural and creative activities. The Park Creative Products Exhibition presented over 300 “gifts from parks”, which attracted a lot of visitors. Beijing Publications Distribution Group built a Beijing courtyard of 300 m2, offering a new urban reading room experience in life size.

Beijing’s 16 districts and the Yizhuang Economic-Technological Development Area fully committed to ICCIE 2019, where they showcased the latest developments in building the national cultural center. Focusing on the theme of “New Life of Culture and Creativity in Old Hutongs”, the Dongcheng District built on its positioning, showcased its historical and cultural value, and presented the beauty of the Beijing capital as both an ancient city and a burgeoning metropolis. The Xicheng District centered on “Cultivating People with Culture, Keeping Abreast Through Innovation, and Creating Prosperity by Integration”. It fully showcased its efforts in coordinating cultural and tourism resources, improving people’s cultural lives, and promoting the integration of culture with finance and technology. The Chaoyang District featured the “Culture Plus” industrial integration initiative and brand-new interactions. Chaoyang invited its first ten cultural industrial parks designated by the city to fully showcase the latest achievements in implementing the “100 Parks Project” for the quality development of cultural industrial parks. The Haidian District highlighted the innovative digital cultural industries. It created a platform for cultural and technological exchanges and provided new impetus for the “one capital and five centers” development in Beijing’s game publication industry. Based on its strategic positioning as Beijing’s sub-center, the Tongzhou District featured the Grand Canal culture. Tongzhou combined cultural heritage, folk legacy, and innovations and exhibited its unique creative products. The Daxing District focused on the Daxing International Airport Economic Zone and conducted business solicitation events for industrial cooperation between regions. The Yizhuang Economic-Technological Development Area and the districts of Fengtai, Shijingshan, Mentougou, Fangshan, Shunyi, Changping, Pinggu, Huairou, Miyun, and Yanqing all showcased their own resource advantages and presented a group of pioneering businesses and cultural industrial zones—a vivid illustration of Beijing’s mushrooming cultural industries.

2. ICCIE 2019 gathered time-honored legacies for the creative and innovative transformation of Chinese culture.

Cultural legacies constitute the root and spirit of the Chinese nation. ICCIE 2019 brought together many celebrated cultural products to show the contemporary value of Chinese traditions. ZHANG Tonglu and LI Peiqing joined other masters of national intangible cultural heritage in the Arts and Crafts Exhibition, which combined Beijing’s traditional fine art techniques with multidisciplinary innovations, to showcase Beijing’s traditional crafts and profound cultural roots. The winners of the “Gongmei Cup” Beijing Arts and Crafts Innovative Design Competition 2019 were also on display. The Competition and other events gave traditional culture a new meaning and a new form. The development of cartoon characters based on the Forbidden City, “Ancient Architecture DreamWorks”, and other projects turned Chinese traditions into tangible forms. The Park Creative Products Exhibition displayed the “Beihai Calendar”, “Fragrant Hills Red Fish Notebook”, Summer Palace makeup, and other creative products, to showcase the cultural legacy of Beijing’s parks and instill new impetus for carrying forward cultural traditions. The Exhibition of Cultural and Creative Products in Museums and Cultural Relics featured 22 national museums, including the Capital Museum of China, China Agricultural Museum, Beijing Luxun Museum, and the Guo Moruo Memorial Hall. A range of quality creative products and curations by museums were on display.

The Exhibition of the Cultural Industry in Provinces and Cities presented a diverse range of outstanding cultural traditions. The Anhui Province focused on the Southern Anhui International Cultural Tourism Demonstration Zone, the Huizhou Cultural & Ecological Conservation Zone, unique towns, red tourism, etc. Anhui’s fascinating natural sceneries, time-honored folk customs, profound communist legacy, and cultural resources passed down from ancient times were beautifully showcased. The Inner Mongolia Exhibition presented the regional characteristics of Wuhai, the city that hosted the Exhibition, by combining the calligraphy and Yellow River culture with traditional Mongolian symbolism. The Shanxi Province centered on the Jinci Memorial Temple and other museums. Beautiful in their own ways, a series of creative products by museums were on display. Shanghai invited the First CPC National Congress Museum, Great World, Shanghai Film Group Corporation, Shanghai Printing Group, and other renowned cultural businesses for the Exhibition, to showcase Shanghai’s urban culture and improve Shanghai’s cultural branding. Jilin, Qinghai, Tibet, Guizhou, other regions all displayed cultural products with regional characteristics for Chinese and international business cooperation and investment.

3. ICCIE 2019 highlighted new forms of business as a result of industrial integration for the quality development of cultural industries

The products resulted from the integration of culture with technology, tourism, and sports were a major highlight of ICCIE 2019. The Radio and Television & Internet Audio-visual Exhibition showcased a range of new business forms, new technologies, and new platforms due to the integration of culture and technology. Most noteworthy was the platform developed by VisionVera, which allows for immediate government response to local communities’ problems—a solution to the fragmented management and authority of governmental agencies. The Creative Design Exhibition focused on the in-depth integration between technology and culture to show how technology and design boost cultural development for the benefit of the people. The Exhibition presented the industrial achievements related to the “Capital Design 2.0 Initiative”, the Red Star Design Award, etc. As the 2022 Winter Olympics approaches, the Exhibition also interactively showcased the innovations for “high-tech Olympics”. Titled “Yizhuang—A District of Technology Driven Innovation”, the Beijing Economic-Technological Development Area Exhibition was characterized by the “Culture Plus” initiative and brand-new interactions. The Exhibition offered a panorama of industrial innovations and the results of culture integrated with technology. With the theme of “Beijing’s Western Portal Where Nature meets Culture”, the Shijingshan Exhibition was dedicated to new forms of cultural business. Its highlight was Harvest, an 8k cartoon in the style of Chinese painting, the first of its kind in the world. In the Inner Mongolian Exhibition, Wuhai presented its brand as “a Pearl on the Yellow River, an oasis in the dessert, a sea of coal, a city of calligraphy and stone appreciation, and a land of grapes”.  The Exhibition, a perfect combination of verbal descriptions and illustrations, deeply impressed the visitors. The Sports Industry Exhibition featured the theme of “Nationwide Fitness—Guiding the Development of the Sports Industry”. The Exhibition had five exhibition areas themed respectively nationwide fitness, ice & snow sports, industry integration, sports manufacturing, and sports culture. The sports culture section focused on the creative products related to sports, displaying the books, commemorative coins, stamps, etc., of the Olympic Games, Asian Games, the National Games of China, and other large Chinese and international sports events.

4. ICCIE 2019 built an open platform for cooperation where Chinese and foreign cultures could learn from each other

ICCIE 2019 responded to the national strategy of further opening up by building a platform for Chinese and foreign cultures to learn from each other. The Beijing-Tianjin-Hebei Culture and Tourism Exhibition integrated the cultural resources from the three regions, contributing to the coordinated development of cultural industries. With the theme of “Coordinated Cultural Developments in Charming Tianjin”, the Tianjin Exhibition centered on Tianjin’s cultural legacies and cultural industries’ achievements. “Zhang’s clay figurine” (a type of painted sculpture), Yangliuqing New Year Picture (a form of colored woodblock print), and other time-honored crafts of Tianjin were on display. The Exhibition brought traditional crafts and Chinese stories out of Tianjin and to the world. The Hebei Exhibition featured “Culture-Enriched Hebei for the Future” as its theme. Three cultural belts strung the four sections together—“history”, “culture”, “inheritance”, and “future”. The Exhibition fully showcased Hebei’s cultural diversity and innovation amidst coordinated uniformity and presented the province’s cultural resources, geographic advantages, development accomplishments, and major projects.

In the Fourth Colorful World Cultural Exhibition of Countries along the Belt and Road, representatives from embassies and chambers of commerce of over 40 countries such as Russia, Ukraine, Belarus, and Iran, conducted cultural and tourism promotions and unique art performances one by one. In their local fashion, the countries presented their unique geographic conditions, ethnic customs, and cultural traditions while communicating with the audience face-to-face.