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2020 CIFTIS Cultural Service Special Press Conference Was Held

Sep 11, 2020 12:01:03 AM

2020 CIFTIS Cultural Service Special Press Conference Was Held
August 19, 2020

On the morning of August 14, the Beijing Municipal Government Information Office organized a special press conference on cultural services for the 2020 China International Trade in Services Fair. Wang Jiequn, deputy director of the Municipal Party Committee Propaganda Department and director of the Municipal Film Bureau, and Zhang, deputy director of the Municipal Council for the Promotion of International Trade, first-level inspector You Lin, Director of the Comprehensive Planning Division of the Cultural Center Construction of the Municipal Party Committee Propaganda Department Chen Wei attended the press conference and introduced the overall arrangement and preparations for the cultural service exhibition of the Service Trade Fair in 2020, and answered reporters’ questions.


Wang Jiequn, Deputy Minister of the Propaganda Department of the Municipal Party Committee and Director of the Municipal Film Bureau, introduced the situation of the cultural service exhibition of the 2020 CIFTIS:
As an important part of the 2020 CIFTIS, under the preparatory work framework of the Service Trade Fair, the cultural service special exhibition has established a preparatory work leading group, set up a special work class, strengthened overall coordination, and extensively invited outstanding domestic and foreign cultural enterprises and well-known Institutions participating in the exhibition. Up to now, more than 600 cultural enterprises and institutions have confirmed their participation, including 9 Fortune 500 companies and more than 100 industry leaders. Many of these companies come from the United States, Britain, Germany, France, Russia, Japan and other countries.
Here, I would like to introduce to you the relevant situation of the cultural service exhibition of 2020 CIFTIS.
The first is to focus on themes and promote the high-quality development of the cultural industry
The theme of this cultural service exhibition is "Culture empowers well-off creativity to light up life", fully demonstrating the important achievements and development plans of the national cultural center construction, promoting the integration of culture and technology, finance, tourism, sports and other fields, and promoting culture Trade development, strengthen international cultural exchanges and cooperation, create an important window for the prosperity and prosperity of socialist culture, and strive to enhance the soft power of capital cities and the influence of Chinese culture. Everyone knows that the cultural industry has become an important engine for the high-quality development of the capital's economy and an important part of the construction of a national cultural center. This year, affected by the new crown pneumonia epidemic, the development of cultural industries and cultural trade have also been affected to a certain extent. In the context of the normalization of epidemic prevention and control, well-organized cultural service exhibitions of the Service Trade Fair will help boost the transformation and upgrading and high-quality development of the cultural industry, boost development confidence, and accelerate the cultivation of a group of cultural enterprises with strong international competitiveness. The cultural consumer demand of the masses is of great significance to stimulate cultural innovation and creativity.
The second is to focus on the content and highlight the rich content of the exhibition
Based on the functions of the national cultural center as gathering, radiating, leading, disseminating, communicating and guaranteeing service, the cultural service special exhibition of the Service Trade Fair set up comprehensive activities, exhibitions, promotion transactions, forum meetings, creative activities, and sub-venues. One" offline activity platform and "cloud above expo" digital platform. A number of outstanding cultural enterprises and projects will be promoted to promote the docking of cultural industries and capital, and cultural and creative projects with regional characteristics and market prospects will be unveiled; a number of conferences such as the China Cultural Industry Development Summit Forum and the China Digital Publishing Innovation Forum will be held. Provide intellectual support for the high-quality development of the cultural industry; organize creative activities such as the "Gongmei Cup" Beijing Arts and Crafts Innovation Design Competition and the Cultural Creativity Competition Finals to create a good atmosphere for the development of urban cultural innovation; establish the "Beijing·China Cultural Relics International Expo" and entities Bookstore events and other branch venues will carry out online and offline activities such as Huimin auctions, new book introductions, and live book recommendation. At present, we have set up a special platform for the "Cloud Expo", strengthened online space display, carried out online investment cooperation, and created a cultural service exhibition that never ended. Up to now, more than 1,100 cultural enterprises have completed the online registration of the "Cloud ICIE 2020", and more than 2,100 cultural products have been uploaded to the cloud.
The third is to focus on the display and realize the splendid exhibition area
The cultural service special exhibition set up four major sections: comprehensive display, integrated development, characteristic culture, and cultural exchange, with a total of 12 exhibition areas. The main exhibition area is located in the comprehensive exhibition area of 2020 CIFTIS, fully demonstrating the overall framework of the construction of a national cultural center of "one core, one city, three belts and two areas" and the basic pattern of "four cultures", focusing on the mobile Migu, Ali Entertainment, Sony and other worlds New technologies, new products, and new applications of top 500 cultural enterprises, China National Books Import and Export Corporation, Perfect World, iQiyi, Penguin Landon, Universal Studios and other industry leaders; the media convergence exhibition area focuses on full media, holographic media, All-staff media, full-effect media, focusing on the development of traditional media and emerging media. There are now more than 30 key central media units and new media companies such as People's Daily participating in the exhibition; the new audio-visual exhibition area focuses on 5G+8K ultra-high-definition broadcasting, smart radio and television construction, and the creation of high-quality film and television. More than 90 companies and institutions including Leyard and Taihe Music have participated in the exhibition; the digital cultural industry exhibition area focuses on displaying the latest development achievements in the fields of online games, e-sports, digital publishing, and digital music. At present, 32 companies and institutions including Beijing Publishing Group and Beijing Publishing Group have participated in the exhibition; the cultural and sports integration exhibition area focuses on mass sports and national fitness, showing the development of cultural and sports integration and the latest achievements of the sports leisure industry. At present, 20 companies and institutions including People's Sports Publishing House have participated in the exhibition; the publishing and distribution exhibition area has held new book promotion meetings, reader meetings, live book recommendation and other activities to interact face-to-face with the audience. At present, 28 institutions including Sanlian Taofen Bookstore and Beijing National Bookstore have participated in the exhibition; the cultural industry park exhibition area concentrates on displaying the development achievements of Beijing Cultural Industry Park and the related content of cultural financial integration development. At present, 15 parks including the National Foreign Cultural Trade Base (Beijing) are participating; the cultural, cultural and creative products exhibition area focuses on various cultural and creative products and projects such as fine arts and crafts, award-winning works of cultural and creative competitions and outstanding cultural and creative works of the capital youth. There are now 156 enterprises and institutions including Beijing Gongmei Group, Temple of Heaven Park, China Science and Technology Museum, etc.; each district exhibition area focuses on promoting and displaying the characteristics of the development of cultural industries in Beijing. At present, 129 enterprises including Happy Twist have participated in the exhibition; the national characteristic cultural exhibition area along the "Belt and Road" invites embassies and business associations of countries along the route to participate in the exhibition to carry out cultural promotion and exhibitions. At present, the embassies of Greece, Belgium, Ethiopia, Pakistan and other countries in China have participated in the exhibition; the Beijing-Tianjin-Hebei Cultural Cooperative Development Exhibition Area focuses on displaying the results of the coordinated development of artistic creation, cultural creativity, and cultural tourism in the three places. At present, 15 companies including Shanshui Ceremony have participated in the exhibition. The cultural industry exhibition area of provinces, autonomous regions, and municipalities focuses on displaying the development achievements of characteristic cultural enterprises, cultural products and services of various provinces, autonomous regions and municipalities. Many provinces, autonomous regions, and municipalities including Jilin Province and Shenzhen have organized outstanding cultural enterprises to participate in the exhibition.
 
Question: The introduction mentioned the content of the digital platform of the cultural service sector, please introduce the relevant content.
Zhang Youlin, deputy director of the Municipal Council for the Promotion of International Trade and first-level inspector, answered:
Under the conditions of normalized epidemic prevention and control, the cultural service exhibition of the 2020 CIFTIS will rely on the digital platform of 2020 CIFTIS on the cloud to carefully build a digital platform for the "Cloud ICIE 2020" with Beijing characteristics and the characteristics of the times.
The digital platform of "Cloud ICIE 2020" includes 7 major sections of cultural news, comprehensive information, exhibition halls on the cloud, promotion and trading, forum meetings, creative interaction and star live broadcast. Among them: the cultural service section will publish special news on cultural services, release event information, and support multimedia display and information release such as text, pictures, and videos.
The comprehensive information section will introduce the functions and characteristics of the "Cloud ICIE 2020" and show the relevant policies, regulations and service support system of Beijing's cultural industry and cultural trade. Cloud ICIE 2020 has 12 exhibition areas. Through diversified template design, the personalized needs of exhibitors and the automatic collection of exhibitor types are realized, and the experience of visitors and visitors is improved. The promotion and trading section realizes virtual scenes and network technical support for project promotion, exhibits trading and service trade activities on the cloud, and provides live pictures and texts and offline transaction signing ceremony videos. The forum meeting section realizes virtual scenes and network technical support for cloud theme forums, sub-forums, and press releases, and realizes information release and video playback of online forum meetings. The creative interaction section realizes the organization and management and network technical support for various creative exhibitions, visitor interaction, cultural and creative competitions and other activities. The star live broadcast section realizes the support and support for the virtual scenes and network technology of live broadcast events of exhibitors and organizers.
The "Cloud ICIE 2020" digital platform can complete functions such as registration management, exhibition display, online service, and content review in one stop. Among them, the registration management function can realize exhibitor registration, digital booth construction, and professional audience registration. Build a back-end data management section to realize the approval and management of information displayed on the front-end. The exhibition display function can meet the comprehensive and comprehensive exhibition needs of exhibitors, and realize the online viewing of offline exhibitions. The online service function will use online scene services and video interaction and big data analysis to complete the precise demand docking for exhibitors, and realize the online forums, roundtables, live video broadcasts, project promotion, business negotiations, and figures required for "Cloud ICIE 2020". Signing and other business services to achieve the goal of accurate promotion of online project negotiation. The content review function will implement the three-level information review requirements of the exhibition organizer to the exhibitors, each exhibition area to the organizer, and the organizer to each exhibition area to ensure the safe and controllable operation of the "Cloud ICIE 2020" digital platform.
Up to now, more than 1,100 cultural companies have completed the online registration of "Cloud ICIE 2020", and these companies have submitted more than 2,100 cultural product information.

Question from reporter: What are the characteristics of this year's 2020 CIFTIS Cultural Service Exhibition?
Chen Wei, Director of the Comprehensive Planning Division of the Cultural Center Construction of the Municipal Party Committee Propaganda Department answered:
This year's 2020 CIFTIS Cultural Service Special Exhibition is one of its eight thematic sections, focusing on the theme of "Culture Empowers a Well-off Society and Creative Lights up Life". It has the following five characteristics:
The first is to focus on diversity. As Minister Wang just introduced, the cultural service special exhibition focuses on corporate display, including 4 major sections, covering 12 exhibition areas, and the exhibition display area is more than 35,000 square meters. In addition, there will also be 5 promotion and trading events, 7 forum meetings, 3 creative events and 3 sub-venues. The content is very rich. In early September, we will present a splendid cultural feast to help the cultural industry. Quality development.
The second is to focus on integration. The cultural service exhibition centered on the theme of 2020 CIFTIS "Global Service Mutual Benefit Sharing", closely following the development trend of cultural integration, focusing on displaying culture + product services, culture + trade transactions, culture + international communication, culture + finance, culture + tourism, culture + sports The latest development results, highlighting the characteristics of service trade, and enabling cultural development.
The third is to focus on cutting-edge. The cultural service special exhibition highlights technology leadership, emphasizes interaction and experience, and makes full use of technologies such as virtual reality, holographic imaging, and multimedia methods such as sound and light to present the best display effect. At the cultural service special exhibition, you can not only experience different viewing effects in the 5G+8K ultra-high-definition theater, but also immersively experience ice and snow sports, and you can also participate in the live broadcast.
The fourth is to focus on cohesion. The cultural service special exhibition adheres to an open vision and a wide range of resources. At present, there are more than 600 high-quality enterprises at home and abroad participating in the exhibition, covering various fields of cultural industries such as culture and art, radio and television, news publishing, animation and games. The cultural service special exhibition has attracted a large number of outstanding enterprises such as Gehua Media, Perfect World, HKUST Xunfei, Phoenix Publishing, Artron Culture, Sony, Penguin Landon, etc., and is becoming a vane leading the development of the cultural industry.
The fifth is to focus on continuity. The cultural service special exhibition adheres to the "pragmatic and efficient" concept, innovates the mode of organizing the conference, and builds the "Cloud ICIE 2020" digital platform. The online platform breaks the time and space limitations of offline activities, complements and complements offline activities, expands the audience and influence of cultural service special exhibitions, and achieves the effect of 1+1>2. The online platform will run for a long time to create a cultural service exhibition that never ends.
 
Question: In the introduction just now, I noticed that the main exhibition area of the 2020 CIFTIS Cultural Service Special Exhibition is located in its comprehensive exhibition area. Please introduce the specific situation of this exhibition area.
Chen Wei, Director of the Comprehensive Planning Division of the Cultural Center Construction of the Municipal Party Committee Propaganda Department:
The first is to give priority to showcasing domestic and foreign industry leaders. Highlighting the main body of enterprises, China Mobile, Alibaba, Sony and other Fortune 500 companies, China National Books Import and Export Corporation, iQiyi, Universal Studios and other domestic and foreign industry leaders have new technologies and new products unveiled. In addition, we also set up a "brand cultural institution display wall" to showcase nearly a hundred high-quality exhibitors. Among them, there are not only the top 30 national cultural enterprises such as Huaqiang Fangte, but also the top 30 capital cultural enterprises such as Guardian Auctions;
There are not only central key cultural enterprises such as the Foreign Research Institute, but also representative enterprises in provinces, regions and cities such as Zhongnan Publishing; There are not only national cultural export key enterprises such as Huajiang Culture, but also foreign brand cultural enterprises such as Dolby Laboratories.
The second is to present the overall picture of the construction of national cultural centers. Through the digital display platform, focusing on the overall framework of the national cultural center "one core, one city, three belts and two districts", focusing on the protection of the old city, the protection and development of the Grand Canal cultural belt, the Great Wall cultural belt, and the Xishan Yongding River, as well as public cultural services The system demonstration zone and the development of cultural industry lead the achievements of the zone construction. In terms of form, with the help of advanced L-screen dual-screen linkage multimedia interactive means, combined with traditional solid sand table, and supplemented by dynamic projection, visitors can watch naked eye 3D.
The third is to focus on the interactive experience of exhibitors. In the main exhibition area of the cultural service exhibition, visitors can see the latest technological achievements that reflect the development of cultural industries, such as 5G+8K, artificial intelligence, and big data. For example, Xinhua News Agency’s vlog intelligent generation system can capture images dynamically and in real time through shooting robots, smart cameras and other equipment, and automatically generate beautiful short videos with the help of artificial intelligence technologies such as video optimization, and connect directly to the cloud news center through 5G. For example, the "Five New" business launched by China Mobile Migu has new perspectives, new listening methods, new gameplay, new shooting methods, and new usages, providing users in the 5G era with a full-scene immersive experience. Another example is the digital video work "The Grand Canal Through Time and Space" published by China Encyclopedia Publishing House. It uses a 3×20-meter ultra-wide screen and hand-painted panoramic picture scrolls to present the ancient and modern styles of the Tongzhou Canal in Beijing, restoring the busy water transportation in Tongzhou in the Ming Dynasty. At the same time of the scene, it fully demonstrates the times of the blue and green intertwined, light and shadow of Beijing's sub-center.
 
Question from the reporter: We have noticed that the 2020 CIFTIS cultural service theme offline activities are rich and colorful. In addition to the exciting exhibitions, there will also be promotion transactions, forum meetings, creative activities and sub-venues. Could you please introduce this? Case?
Zhang Youlin, deputy director of the Municipal Council for the Promotion of International Trade and first-level inspector, answered:
The offline activities such as promotion transactions, forum meetings, creative activities and sub-venues launched by the 2020 CIFTIS cultural service topic are also bright and worth looking forward to.
Among them, the five promotion and trading activities will stand at a new starting point, build a large platform for exchanges and cooperation of projects, funds, talents, and creativity, promote the docking and industrial integration of the cultural industry chain, and promote the transaction of cultural products and cultural services. Specifically include: Beijing Cultural Integration Development Project Cooperation Promotion Conference, Beijing Cultural Industry Park Promotion Conference, Beijing Cultural Industry Investment and Financing Project Promotion and Business Cooperation Promotion Conference, Cultural Finance Innovation Project Signing and Brand Promotion Conference, Beijing International Music and Audio Exhibition Fair. Among them, at the cultural financial innovation project signing and brand promotion conference, the "2020 Beijing Cultural Industry Investment and Development Research Report" and the "Beijing Top 50 Cultural and Creative Enterprises with the Most Investment Value" list will be released.
The 7 forums will try to deepen the theme of cultural industry integration, focus on hot topics, and strive to create classic forums and brand forums, and actively explore new thinking, new perspectives, and new paradigms for the prosperity and development of the cultural industry under the new normal. China Cultural Industry Development Summit Forum, 2020 China Digital Publishing Innovation Forum, 2020 China International Copyright Service Conference, 2020 China Culture and Tourism Integration Development Forum, International Copyright Innovation Service Seminar, Animation Game Industry Development International Forum, 2020 Beijing Cultural Industry Development Conference Excellent representatives from various fields of government, industry, university, research and business will be invited to focus on key areas of cultural industry development, such as digital publishing, cultural tourism integration, urban consumption upgrades, animation games, etc., to conduct in-depth discussions and exchanges to provide intellectual support for the high-quality development of the cultural industry.
Three creative activities will strive to achieve a collection of masterpieces and demonstrate innovative creativity. In 2020 "Gongmei Cup" Beijing Arts and Crafts Innovative Design Competition, nearly 500 entries (sets) have been registered, among which 30 pieces (sets) of gold medal works will be displayed in the exhibition area. The finals of the "Gehua Media Cup" Cultural and Creative Competition are currently undergoing project collection and related events. The series of activities "Into the Cultural Service Special Exhibition to See Beijing" will take everyone to 10 resource-sharing units such as the Beijing Opera Museum, allowing the public to experience Beijing's "cultural charm" and feel Beijing's "cultural beauty" while walking.
There are 3 sub-venues in total, including Beijing·China Cultural Relics International Expo, cultural relics and art exhibitions and trading activities (including Classic Inheritance Cup-2020 China Youth New Realistic Painting Art Exhibition and 2020 Catalonia Art Week), physical bookstore sub-venues activity. Among them, the physical bookstore branch activities are planned to set up a theme exhibition area in Beijing International Book City, simultaneously open branch venues in Beijing Book Building, Wangfujing Bookstore, Zhongguancun Book Building and other stores, and organize new book promotion meetings, reader meetings, live book recommendation and other lines Online and offline activities.