ICCIE 2017

Creativity, Culture, Technology and Wealth

Oct 27th - Oct 30th, 2016 - Beijing, China
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Overview of Exhibitions and Demonstrations at ICCIE 2016

Nov 14, 2016 9:13:27 AM

The 11th China Beijing International Cultural & Creative Industry Exposition (ICCIE) will be held in the capital city on Oct. 27th-30th, 2016. It aims to further establish ICCIE as a high-end, professional, market-oriented, and truly international Expo. The 55,000m2 China International Exhibition Center, the main venue, accommodates 20 themed exhibition areas; other exhibitions will be staged at 18 sub-venues across Beijing. The exhibition areas feature more detailed and specialized themes, while the sub-venues have a larger capacity. There will be ten specialized sub-sessions and eight district sub-sessions (Dongcheng, Xicheng, Chaoyang, Haidian, Fangshan, Shunyi, Daxing and Yanqing); the latter will host over 50 colorful activities.

Participants include a) more than 1,800 enterprises from 16 countries and regions; b) delegations of 30-odd countries and regions; c) delegations of 23 autonomous regions, provinces and municipalities (e.g. Tianjin, Hebei, Shanghai, Shanxi and Anhui); and d) delegations of cities specifically designated in the state plan as independent participants.

Cultural industry is becoming a strategic asset of countries across the globe. UNESCO has recently noted in its report that cultural and creative industries are no less pillars of world economy than they are drivers of employment. With a bearing on value creation, employment and export, cultural industry has built a bright future for many countries.

Then how is China’s cultural industry shaping up? Exhibitions at ICCIE 2016 will present to you the new trends, new developments and new looks of domestic cultural sectors: First, unprecedented attention has been attached to traditional and featured Chinese culture, with tradition-based innovation as the source of cultural confidence. Second, culture + technology, culture + tourism and culture + sports are developing in breadth and depth, thus creating a new cultural and economic outlook. Third, China’s cultural industry is seeing an expansion in size, intensive development, specialization, and accelerated restructuring and upgrading. Fourth, the coordinated development of Jing-Jin-Ji cultural sectors is well on track. Fifth, the deepening of “entrepreneurship and innovation” is breeding a new cultural ecosystem. In short, China’s cultural industry has a promising future.

Looking back at tradition as the root of innovation

Cultural confidence is the basis of national pride. For China, cultural confidence is rooted in its 5,000-year history. Seeing innovation as the extension of historical roots, ICCIE spares no effort to preserve, explore, and showcase the unique value of outstanding traditional culture.

ICCIE 2016 will establish itself as a showcase of outstanding and featured traditional culture. Museums throughout China fall over each other to present innovative products which blend historical relics with daily life. Museums from Anhui, for example, collectively exhibit six categories of cultural and creative products. Among them, the paintings of Pan Yuliang are integrated into the design of cheongsam, porcelain cup, umbrella, and even biscuits. The museum corridor displays the achievements of museums from Beijing in developing cultural and creative products and projects, including a) 20-odd items based on the famille-rose turquoise-ground pottery collected by the Capital Museum; b) items collected by, and delineating the history of, Beijing Confucian Temple and the Imperial College; and c) “Chinese architecture”, “ancient Chinese pagodas”, “ancient Chinese bridges”, “color drawings of ancient Chinese buildings” and “Chinese pailou”, collected by Beijing Ancient Architecture Museum.

The Arts and Crafts Exhibition presents the outstanding works of municipal- or national-level masters and 50-odd leading enterprises. Award-winning pieces of 2016 “Arts and Crafts Cup” Traditional Beijing Arts and Crafts Competition will make an appearance, including jade carving, cloisonné, carved lacquer, filigree inlay, gold lacquer inlay, ceramics, colored glaze and Beijing embroidery. Intangible cultural heritage and filigree inlaying, one of the eight palace handicrafts of Beijing, have been innovatively applied to Wang Shuwen’s “happiness and longevity incense burner”. Wen Qiangang’s “landscape-carved red lacquerware screen”, with its rational layout and exquisite carving, represents the highest level of contemporary Chinese carved lacquerware techniques.

As we can see, exhibitions at ICCIE 2016 are a combination of profundity and lightness, classic simplicity and modern touch. They are bound to bring visitors with great cultural satisfaction.

Local Annals Exhibition, a new highlight of ICCIE 2016, will display the changing modern cities through historical lenses, allowing visitors a brand-new experience. Beijing Annals in Chinese and English versions put 154 annals into one. Photos of the Palace Museum and quadrangles on the wall add to the familiar Beijing flavor. Visitors may listen to the authentic Beijing dialect at the “old Beijing telephone booth”, or sit on the stools in quadrangles, watching such films as “Time-honored Overpass”, “Ancient Murals of Yanqing”, “Chanteys along the Canal through Tongzhou”, “Lubafen, A Dialect of Miyun” and “5,000-year-old Civilization of Beijing”.

At the main venue, traditional culture is integrated into every aspect of Chinese lifestyle. Against the backdrop of Xicheng’s unique cultural landmarks, the exhibition is divided into such scenarios as eating, clothing, housing, transportation, working, resting and entertainment, manifesting the unique aesthetic and cultural values of the amiable, polished and refined Chinese lifestyle. After appreciating the dark-red enameled pottery and tea ceremony of Ma Lian Dao Tea Mall, visitors may drink in old songs in the parlor or feast their eyes upon VR-based 3D Vincent van Gogh Atlas (in Chinese version) in the study. Here, tradition and modernity blend and grow with each other.

Beijing Tourism Exhibition fully presents featured tourism resources, new tourism sectors and tourism developments. Hundreds of all-new “Beijing gifts”, award-winning items of 2016 “Beijing Gifts” Tourism Commodity Competition, and leading tourism commodity producers like Toread, Furenfudi, Qianchengyiyuan and Tongrentang will make an appearance. At the exhibition of “A Bite of Beijing”, Quanjude, Sanyuan Diary Shop, Laoshe Tea House will display featured traditional Beijing snacks and culture. At the “Intangible Heritage” Handicraft Performance Exhibition, artists will showcase the wonders of lacquer, carved lacquer, New Year wood-block prints, bone carving, facial makeup, filigree inlay, cloisonné, seal cutting, dough modelling, Beijing gourd painting, stone carving and inside-painted snuff bottle.

With the theme of “Charming Guilin, Beautiful Southern China”, Guangxi Delegation will spotlight Qinzhou Nixing Pottery, one of the “four famous Chinese potteries”, Wuzhou Liubao Tea, Lijiang River Stone, Cenxi Gold Sand Jade Carvings, Hepu Horn Carvings, shell carvings and other traditional handicrafts, manifesting the marriage of folk culture with modern arts and the coordinated development of traditional and emerging industries. Guizhou Delegation will promote a number of enterprises and brands which owe their prosperity to intangible heritage and innovative development. Among them, “M·MGX”, a renowned trademark, features indigenous Miao comb art and rosy prospects; international brands like “Jincai Sun Drum silver ornament” and “Jincai handicraft gifts” are seamless combinations of folk handicraft with chic products; “Butterfly Mother” and “Wu Shui Yun Tai” boast 34 embroideries with national patents and 33 domestic award-winning items, which have found ready markets in large- and medium-sized Chinese cities and western countries.

At the 2016 Beijing International Cultural Exhibition, another highlight of ICCIE 2016, the unique cultures of Russia, Bulgaria, Egypt, Kyrgyzstan, Maldives and Croatia will stage a symphony with traditional Chinese culture.

Emphasizing originality and brands, and focusing on the upper reaches of the value chain

Tradition is as much the basis of ICCIE as it is the source of fashion. Presenting tradition with fashion has become a prevailing design trend. Advocating the combination of contemporary design and traditional arts, ICCIE 2016 will redesign, recreate and redevelop traditional elements so as to bring surprises to visitors.

With the theme of “perfect design near at hand”, Design and Creative Exhibition will present the emerging high-standard design and creative industry of Beijing as well as the achievements of maker projects concerned. New Chinese products and brand designs are up for grabs.

At Dongcheng Sub-session, artistic and creative design finds its feet in hutongs. “The Beauty of Chinese Characters” 2016 International Forum on Chinese Character Creative Design & Exhibition of Award-winning Pieces of Global Youth Design Contest will activate traditional cultural resources and connect visitors to the cultural and aesthetic connotation of Chinese characters. Hot Cat Club integrates traditional arts with smart interactive design and 3D jewelry design. Culture Art Investment extends pluralistic art sectors by connecting xylograph and sculpture with jewelry, collections and investment. Dragonfly Gallery puts onto international stage its original design steeped in traditional Chinese culture; its chairs, tea tray and pottery, combining traditional Chinese handicrafts with contemporary design and environmental awareness, have won the Red Dot Award, iF Award, German Design Award and Red Star Design Award.

Taiwan Cultural & Creative Industry Exhibition has always been the most-sought-after area of ICCIE. This year, it will recount the touching stories of creators. Over 50 brands will present to visitors outstanding works by young avant-garde designers. “Two Happiness” designs include a variety of table wares which embody the happiness of both the designers and the users. “Idea Bag” showcases new-style leather bags based on original ideas. Nongli, an indigenous fashion brand of Taiwan, make rural images and folk beliefs an instant hit. Dajin finds inspiration from peasants. SongTaste depicts buskers and grandpas who stick their tongue out. Kamaro’an, the winner of 2016 Cultural and Creative Works Contest, turns umbrella sedge into fashion lightings which smell of the summer wind from the Pacific; its “ocean wave series” channels floodwood-gauging techniques into beautiful table wares.

ICCIE 2016 proves that the cultural industry of China - and particularly of Beijing, the national center of cultural innovation - is zeroing on the upper reaches of the value chain.

Dongcheng Sub-venue along the cultural artery of Beijing showcases the trends of industrial clustering, integration, co-development and innovation. Particular emphases will be placed on culture & arts, cultural tourism, artwork trading, and omnimedia publishing, four leading sectors in the capital city. Speaking of omnimedia publishing, in the coming five years, the sector will fully unleash the cross-sectoral mobility of content copyrights and bring momentum to the entire industrial chain. Meanwhile, the exhibition will further entrench Dongcheng as a drama hub. The district account for 40% of theatres across the city; Damai.cn, t3.com.cn and 228.com.cn, all based in the 2nd East Ring Road, take up 90% of local market share.

With the theme of “spurring cross-sectoral integration and innovation, promoting high-end green development”, Shijingshan Sub-session will present the new achievements, products and techniques spawned by industrial integration and innovative development, and spotlight leading cultural and creative enterprises and products with proprietary IPs.

Changping Sub-session will promote cultural and creative projects, enhance communication and cooperation, and build cultural brands. It will paint a panorama of Changping’s cultural and creative industries as well as new layout and initiatives in 2016-2020, focusing on the National Circus Theatre, the Cultural and Creative Industry Zone of Eastern Changping New City, the Ming Tombs Historical, Cultural and Creative Industry Cluster, and the Tangquan Ancient Town.

Huairou Sub-session will further establish the district as a film hub. Limelight will be given to the China (Huairou) Film and TV Industry Demonstration Zone, the Yanqi Lake Capital Guest House, the Producer Headquarters, the Olympics 08 Quarters and the Filmmaking Space. Conferences, exhibitions, cultural tourism and original arts will become metaphors for the strengths and achievements of Huairou’s cultural and creative industry.

Given the solid foundation, sound position, considerable scale and huge benefits of Haidian’s cultural industry, Haidian Sub-session highlights innovation and entrepreneurship in Zhongguancun, Cao Xueqin’s residence in Xishan Mountain, Nalan Xingde’s obsession with orchid, “three mountains and five imperial gardens” and Bussière’s Garden.

With the theme of “high-end, innovation-driven coordinated development”, Chaoyang Sub-session showcases the overall trend of cultural and creative industry, sheds light on the strengths and characteristics of the National Cultural Industry’s Innovation Pilot Zone, and introduces the 13th Five-Year Plan as well as new policies and measures concerned.

Deepening industrial integration, and promoting “culture +” sectors

ICCIE 2016 sets much store by the large-scale, intensive, specialized development of cultural industry clusters. Beijing’s national culture-technology integration demonstration zones are enhancing their pooling and clustering roles. The National Culture-Finance Cooperation Pilot Zone will lay down pilot policies on capital, taxation, land and talents, promoting the integration and development of cultural financing guarantee, cultural finance leasing, cultural microcredit, cultural investment fund, cultural credit, cultural insurance and cultural banking.

With a strong and extensive penetration capacity, culture is restructuring Chinese economy. “Culture +” is promoting the transformation, upgrading, extension and development of relevant sectors. At ICCIE 2016, Chaoyang Sub-session will focus on the marriage between culture and technology. The independent advertising cloud service platform of Golden Bridge Intelligence pools the resources of dozens of mainstream media and suppliers. The “mobile + video” programable purchase platform posts a daily ad request of over 20 billion times. Ideapool’s 3D image engine technology provides 3D image cloud services for media, Internet, education and healthcare sectors.

As many industrial legends have been created as business models have been disrupted by the deepening of culture-technology integration. The world’s first one-key photography system, where the lighting and camera are controlled by the computer, has earned its developer, Donlann Smart Photography, 31 domestic and international patents and one software copyright. The system breaks through the modes which have prevailed for over 160 years, pioneering the application of AI and VR to photography. Shenzhou Media’s 360° Aerospace fulldome experiencing system, which integrates 360° panoramic aerospace imaging, multi-camera angle spherical integration technology and immersive covered screen, will offer visitors an unprecedentedly hyper-immersive visual and physical experience. Damai’s entertainment technology services + distribution platform brings technology closer to culture. Internet enables culture to fly far and wide. Mioji turns out to be the world’s first smart search engine for outbound visitors. The “cultural treasure hunt” activity increases the visits to various venues, enhancing the dissemination efficiency of traditional culture. Sichuan embroidery and Qiang embroidery have managed to carry themselves on the Internet and fashion wave. The latter has stricken partnerships with world-renowned household item and luxury brands, with Qiang-style images going down well with international fashion designers. Covering more than 100 cultural and creative enterprises, Tianfutong, an app, is able to introduce featured products at exhibitions and trade fairs.

Cultural tourism is becoming a driver of creative economy. The marriage of culture and tourism creates new sectors and makes resident performances and outdoor leisure tours all the more popular. Beijing Tourism Exhibition promotes Dancing Horse, Disappearing Dinosaurs and other new resident performances, helping the troupes concerned increase their brand influence and market penetration. Outdoor facilities like limos, wood houses and camps are boosting tourism consumption.

Shifang County, Sichuan will spotlight its recreation and health resorts, including the Zen Culture Zone, the Ecological Forest and Manor Cluster, the Slope Sports Park Zone, the Gaojingguan Libing Culture Park Zone, the Mountain Holiday Zone, and the Premium Hotel Cluster. Recreation and healthcare is, no doubt, a new placard of Shifang.

Culture is also giving impetus to sports industry and consumption. At the Ice and Snow Industry Exhibition, visitors may get physical with 3D mock ski equipment, mock skiing boots, and dry skiing. On-site professional skiing equipment and coaches will facilitate such interactions.

Pooling resources for coordinated development of Jing-Jin-Ji cultural industry

Beijing, Tianjin and Hebei share the same cultural venation. Resource pooling for coordinated cultural development has reaped initial success. The Exhibition of Coordinated Jing-Jin-Ji Cultural Industry will give you a sense of how the regional intangible heritage, animation sector, performing arts, artworks, cultural tourism and industrial parks are shaping up. In particular, Beijing delegation will focus on intangible heritage, derivatives of arts, and performing arts.

Jing-Jin-Ji Joint Exhibition of Arts and Crafts will be staged at the Arts and Crafts Exhibition. Participating associations from Beijing, Tianjin and Hebei will team up to promote the restructuring and upgrading of the industry, the combination of traditional elements with modern life, and the core competence of themselves. To promote the coordinated regional development, Beijing will give full scope to its role as the national trading center, talent center, brand exhibition center and creative design center.

At the Museum Corridor, the Museum of Xizhou Yandu Site, Capital Museum, Tianjin Museum, Hebei Museum and Langfang Museum will team up to bring culture and tourism ever closer through customized projects. The 3,000-year-old site, sceneries and museums will fully inform visitors of the hoary preeminence of Ancient Yan State, the culture of Beijing, Tianjin and Hebei, and the historical significance of museums.

Creative experience breeds a new cultural ecosystem

The wide application of VR adds mystery and fun to the ubiquitous creative experience at ICCIE 2016. Radio and TV Exhibition will launch a VR experiencing zone for the first time in ICCIE’s history. Changping Sub-session will re-produce, through VR, the Divine Road of Ming Tomb. On the Day of Culture + Technology, Haidian Sub-session will offer VR experience of Yuanmingyuan and tell first-person narratives of entrepreneurship and innovation.

A number of creative fairs will appear at ICCIE 2016. As low-cost, all-element convenient cultural and creative experiencing clusters, creative fairs are able to pool creative resources, foster innovation ecosystems, offer considerate services, develop open, pluralistic environment for creation, and serve as exhibition and transaction platforms. Qinglong Faner Creative Fair, “Light Ideas” Life Show and Salon, 77 Cultural and Creative Park, and Liangdian No.55 will emphasize how effective the creative hutongs and co-working spaces are in pooling micro-, small- and medium-sized creative enterprises, talents and resources and in lifting the cultural experience of neighboring communities. Changping “Hui +” Entrepreneurship and Innovation Community offers a platform for young entrepreneurs to handle official business and exchange with one another. So far, many featured innovative enterprises have landed there. At the Creative Bazaar for University Students in Beijing, you will find “urban balcony gardening”, an award-winning piece of Youth Creative Design Contest Beijing New Village, Manchu souvenirs and other premium innovative rural cultural products. Cultural and creative works by primary and secondary school students in Beijing reflect the improvement of their hands-on ability, design and aesthetic capacity, and creative thinking skill.

During “A Peep into Beijing” series, hikers will be organized to visit the main venue and 11 featured (art) museums along three routes - literature, relics and arts - getting a front-row seat to the exciting moments of ICCIE and the charm of Beijing culture.