ICCIE 2017

Creativity, Culture, Technology and Wealth

Oct 27th - Oct 30th, 2016 - Beijing, China
Home > News > Press Releases

The 11th ICCIE Forum Program Overview

Nov 14, 2016 9:18:14 AM

The 11th China (Beijing) International Cultural & Creative Industry Expo (ICCIE) is to be held from October 27th to 30th in Beijing. This year's ICCIE puts spotlight on the theme of cultural industrial integration and cross sector development. By focusing on these hot topics, the Expo is committed to providing a prominent and signature platform for relevant discussions.

Virtual Reality: How technology companies are reshaping the culture

2016 is the year when virtual reality (VR) starts to matter.

By simulating a 3D virtual environment through a computer, VR extends virtual and human imagination from a 2D screen to 3D space for the first time, creating immersive experience for its users. 

Statistics show that VR market size in China has already grown to RMB 1.54 billion in 2015. The market is estimated to further expand to RMB 5.66 billion in 2016 and surpass RMB 55 billion in 2020. The VR industry is booming in China, with a potential user base of 286 million, according to China VR Users Behavior Analysis Report. As VR is altering the ways people engage in cultures, it will create huge demands across a spectrum of cultural industries - animation, gaming, film and tv production and entertainment. It is time to capitalize on the growth opportunities from VR cultural products so they could play a significant role in promoting and exporting Chinese culture.

In this context, how should the film industry confront VR technologies? What disruption will "film + VR" bring? The International Film Industry Development Proseminar, which will be held on October 26th, will focus on the theme “Film + Virtual Reality”.

The film industry in China has been growing fast over years. The box office revenue continues to reach record highs, of which Chinese films claim over 60%. As Chinese films have improved in both production standard and quality, China is on its way to become a world leader in the film industry. The Monkey King 2, one of the biggest hits for the domestic box office, goes overseas for screenings in the US, Canada, the UK, Germany and France.

In April 2016, the world's first VR cinema opened in Amsterdam, triggering questions about the future of VR films. As VR has become one of the hottest topics among Chinese film industry insiders, many are envisioning the application of this technology in film production. Film companies and entertainment/video hosting providers are starting to put VR film production on their agenda, some of which are already one step ahead by preparing their own VR films. In 2016, the first Chinese-produced VR film Chosen was streamed on LeVR - a significant milestone for the industrial chain of VR in China and the VR film history, and a strong testament to China's leading position in VR filmmaking. In the same year, China announced the global premiere of the world's first VR martial arts film Yin Hu and the release of the country's first VR short film Hei Tong Hua (Dark Fairy Tales) .

Popular application of VR technologies could bring disruptive changes to user experience and content creation. In terms of the film and TV industries, VR means more than a new technology. As it becomes more common, the film language and film narrative could be completely transformed. There are indefinite possibilities for filmmakers - many opportunities but even more challenges. In this context, this forum gathers film, TV and media industry insiders from home and abroad, renowned Chinese writers, bloggers, scholars, film producers, distributors, directors and government officials to discuss a series of meaningful and visionary questions, i.e. what is VR; how to apply VR technologies to the making of films, TV series and web series, live broadcasting and gaming industries; what are the differences between VR films and traditional films; innovations in the art of VR films and the birth of a new film language; the business value of VR films and market changes in the film industry; how VR films and Chinese film industry address the challenges of an internet society and create business values in the digital age; how to combine advanced technologies and Chinese cultures; how should VR industries and Chinese film industries integrate and leverage each other for greater achievements.

Same as the International Film Industry Development Forum, the International Forum on the Development of Animation and Games Industries is a signature forum at ICCIE. This year's discussions, themed "Traditions and Breakthroughs in Animation - Integration of Technologies and Reality," will take place on October 28th at RH Central Hotel in Beijing Economic-Technological Development Area.

By providing an authoritative platform for animation and gaming industry players in Beijing, this forum has become the largest and most impactful summit forum among industry insiders. It nurtures interactions between cultural and creative businesses, animation companies, VR technology and content providers and developers. Furthermore, it helps accelerate the process of turning innovative inputs into products by driving integration of cultures and technologies.

At this year's forum, there will be an opening plenary, a signing ceremony, forum sessions in the plenary hall, sub-forums and exhibitions. Discussed topics include bottlenecks and challenges of VR application in diversified markets, and business considerations and outlook for VR in the capital market. The entrepreneurs' booth provides VR gadgets for participants to interact and experience the virtual reality.

Over 300 delegates, from relevant government bodies, internet companies, VR product developers, VR game developers, animation companies and other leading cultural and creative businesses, data content providers, banks, venture capitals and crowdfunding companies, have been invited to this year's forum.

Museums: How to combine tradition and modernity 

China is taking a journey to drive cultural development and prosperity. As an essential part of it, it is important to reorganize the nation's cultural resources and bring cultural properties in museums, cultural heritages all across the country and ancient characters in old classics back to life. China's State Administration of Cultural Heritage has taken significant measures to leverage advanced information technologies and innovative capacities of internet+ and big data to promote major projects such as "Internet+Chinese Culture" Initiative and "Memory of China" Initiative.

On November 3rd-4th, Seminar on Cultural Exchange and Cooperation between Museums in Beijing and Hong Kong will be held at Beijing Stone Carving Art Museum. The Chinese community today is enjoying greater exposure of cultural resources which are increasingly associated with tourism and museum gift ideas. It has become a common understanding that cultural resources should be connected to society and markets to meet diversified demands from consumers. Under this context, this forum will focus on topics related to museum and fashion design, authorized activities at museums, museum gift design and combination of art, technology design and museums, etc. Creative museum store products will bring common people much closer to the cultural heritages in museums. 

In May, the Ministry of Culture, National Development and Reform Commission, Ministry of Finance and State Administration of Cultural Heritage jointly issued Several Opinions on Promoting the Development of Cultural and Creative Products by Culture and Cultural Heritage Organizations, putting spotlight on the business opportunities from museums. The forum will be attended by delegates from Beijing Administration of Cultural Heritage, museums in Beijing, educational institutions of cultural exposition, Hong Kong Trade Development Council, Hong Kong Antique and Art Galleries Association, the Leisure and Cultural Services Department, Hong Kong Designers Association and Tsinghua University.

Business culture: How to drive synergistic development of logistics in Jing-Jin-Ji region

On October 28th, the Forum on the Collaborative Development of Logistics Projects in Jing-Jin-Ji Region, themed "Logistics + Synergistic Development in Jing-Jin-Ji Region; Culture + Logistics Enhancement," will be held in Century Huatian Hotel on October 28th. The forum will provide an overview of logistics industries in Beijing, Tianjin and Hebei. In addition, Beijing Municipal Commission of Commerce will announce the "1-hour Logistics Circle of Fresh Agricultural Products around Beijing and Tianjin" Plan at the forum.

At the same time, a project promotion session will be held under this forum to help participants share experiences and practices. Discussed topics include logistics development in modern and urban areas, reform of suppliers: logistics + finance, internet + logistics, addressing the last mile problem in logistics, etc.

Nearly 200 delegates will attend the forum, including representatives from governing bodies, CCPIT sub-councils, logistics education institutions, research institutions and local logistics associations, delivery services companies, e-commerce companies and traditional businesses from Beijing Tianjin and Hebei.