ICCIE 2017

Creativity, Culture, Technology and Wealth

Oct 27th - Oct 30th, 2016 - Beijing, China
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ICCIE Holds "Culture of China: 2016 China Cultural Industry Index Launch" in Beijing

Nov 14, 2016 9:22:25 AM

"Culture of China: 2016 China Cultural Industry Index Launch", one of ICCIE’s signature events, was held at Renmin University of China (RUC) on Oct. 30th, 2016. The event, themed "Culture +", was organized by RUC and attended by almost a hundred participants including Wu Jiangbo, Director of Cultural Industry Department at Ministry of Culture, He Yaomin, Vice President of RUC, Lin Bin, Deputy Head of  Office of ICCIE Organizing Committee and Vice Chairman of CCPIT Beijing, and representatives from local governments, universities, cultural businesses and media.

During his opening speech, Professor He Yaomin commented that scholars and cultural industries have to clarify the concept of "Culture +" in theory and embed cultural elements in industrial development and economic transformation in practice. It is important to build up "hearts, muscles, cells and bones" of the culture in economic, industrial and social activities in order to drive industrial transformation and organizational changes. It would also help create new opportunities for economic and social development.

Professor Peng Yi, Director of Creative Industry Research Institute at RUC, announced the results of "China's Provincial and Municipal Cultural Industry Index (2016)" and "China Cultural Consumption Index (2016)". Peng pointed out that the provincial and municipal cultural industry index has been released for the 7th year and the China cultural consumption index for the 4th year. The index results are announced at ICCIE annually and have become one of the highlights of the forum. By combining national statistics and market research, the indices provide an objective overview, summary and outlook for the development of cultural industries and cultural consumption across provinces and municipalities. They are also a meaningful reference to culture-related policymaking for central and local government.

According to the results of China's Provincial and Municipal Cultural Industry Index (2016), the overall rankings have certain changes from previous year. The top five remain the same but in different ranks – Beijing beat Shanghai to become No.1 again; Tianjin moved up significantly in scientific environment, public environment and cultural resources, securing its position in top 10 for the first time in three years; Liaoning claimed a spot in top 10 thanks to its top-rated cultural resources, cultural capital and social impact. All of the top 10 provinces and municipalities are from eastern China apart from Sichuan and Jiangxi. This year, the average scores across the country have grown to 73.71 from previous year's 73.65, reflecting an upward trend in cultural industries. The growth rate in 2016 remains flat from 2015.

The overall index is broken down into three smaller indices. First, the productivity index reflects slight changes in ranking from prior year. All of the top 10 provinces and municipalities are from eastern China apart from Sichuan, Jiangxi and Henan. In terms of the growth rate, Guangdong, Shandong, Sichuan, Zhejiang and Jiangsu are the five fastest growing provinces in productivity.

Second, the impact index ranking is generally different from previous year. Seven of the top 10 provinces and municipalities are from developed areas in the eastern coast, which represents a key role of social and economic factors in developing cultural industries. In respect of the growth rate, Liaoning, Guizhou, Gansu, Inner Mongolia and Guangxi are among the top 5.

As to the index of driving forces, many provinces moved up quite drastically, including Jiangsu, Chongqing, Tianjin, Jiangxi and Zhejiang, while Shanghai, Zhejiang, Tianjin, Qinghai and Guangdong are the five fastest growing provinces in this aspect.

Professor Peng shared her analysis on the index changes from 2010 to 2016. Our cultural industries have exhibited a growing trend of development, represented by an annual growth rate of the average score of 1.08%. This is in line with the central government's call for promoting cultural development and prosperity.

In terms of regional performance, eastern provinces and municipalities have dominated the top 10 list of the composite index ranking in recent 6 years, exceptions including Shanxi in 2010, Hunan in 2014, Sichuan in 2011, 2012, 2013, 2015 and 2016 and Jiangxi in 2014 and 2016. A clear conclusion is that the strong economy in eastern China contributes to its remarkable progress in cultural industry development. 

Cultural industries in the western region have grown rapidly for 6 running years. This year alone, 8 out of 10 fastest growing provinces and municipalities are from central and western China. The growth could be attributed to two factors – first, central and western provinces and municipalities have placed more emphasis on cultural industries; second, the economic volume in eastern areas has reached a certain level that makes it difficult to maintain the exceptional growth rate.

The coefficient of variation provides a clear picture of the stability of index scores. There is a decrease in variability between 2010 and 2013, a slight increase between 2014 and 2015, and a drop again between 2015 and 2016. The overall stability is growing between the years.

This year, the Ministry of Finance allocated a special funding of RMB 4.42 billion to cultural industry development, which went to a total of 944 projects. This is an increase of 11.06% compared to 2015. The funding policy provides strong support to the structural reform and development of cultural industries, and plays a key role in driving national structural changes in culture related areas. In addition, it helps allocate cultural resources properly and enhance the industry layout.

In this year's China Cultural Consumption Index, the overall scores continue to rise. They increased from 73.7 in 2013 to 81.5 to 2015 with an average growth rate of 3.4%. The primary indicators, consisted of the environment, willingness, capabilities and satisfaction of cultural consumption, all reached higher scores this year. The environment indicators grow the fastest with an annual increase of 8.8% on average, representing a significant improvement in our cultural consumption environment over the past 3 years. The variety and quality of cultural products is getting better, and consumers are now provided with more and easier ways to buy, signifying an enhanced atmosphere for making cultural consumption.

In terms of regional consumption, Beijing, Tianjin, Shanghai, Guangdong, Jiangsu, Zhejiang and Shandong have remained in the top 10 ranking of the composite index for 4 consecutive years. As they are all located in eastern China, it is clear that cultural consumption stays stronger in eastern regions than in central and western regions. Sichuan and Inner Mongolia moved up to top 10 for the first time. Eastern provinces and municipalities dominated the top 10 list in primary indicators including the environment, willingness, capabilities and satisfaction of cultural consumption. Compared with western areas, people in eastern regions enjoy a higher level of income and consumption and care more about the quality of life and well-being, therefore creating greater demands for the variety and quality of cultural products.

Differences between urban and rural areas are showcased in this year's results. Same as 2015, cultural consumption remains weak in rural areas compared with urban areas, and the gap is widening. The scores of the primary indicators for urban residents, including the environment, willingness, capabilities and satisfaction of cultural consumption, have grown in all aspects, of which the environment and willingness indicators grow the fastest. For rural residents, the environment and satisfaction indicators have exhibited significant increase, narrowing the gap with cities.

Gender-specific indicators reflect an increase of overall scores in cultural consumption by male consumers. The scores for female consumers remain flat from previous year. Although the scores and primary indicators of female consumers are higher than their male counterparts, the gap is becoming smaller. Women spend much more on cultural products and are more passionate about cultural consumption compared to men.

Across the age spectrum, people of 26-40 years old scored the highest in the composite index, with a significant increase from 2015. The scores of their primary indicators were also the highest among all groups. People below 17 years old lagged considerably behind in capabilities to spend but with the strongest desires for culture-related consumption. The level of consumption and satisfaction has grown rapidly among people over 40 years old. 

Academic background is identified as another influential factor in consuming habits, consistent with the results from 2015. People with a bachelor's degree or above scored higher in the composite index, especially in the aspect of the capabilities and level of consumption. 

According to the index results, the top 10 cultural products/services are as below.

Between domestic and overseas cultural products/services, consumers tend to spend more on cultural tourism and gaming products from domestic suppliers, and films and animation products from overseas suppliers. Spending on Chinese-produced films, animation and gaming products increased by about 10% in each category compared with 2015.

Among all the categories of cultural products/services, consumers tend to spend more on films, radio/TV, online activities, entertainment and books/newspapers/magazines. Film and radio/TV products are among the most popular items, selected by nearly 60% of respondents. Compared with 2015, the number of people who make the spending on entertainment, cultural tourism and games has increased considerably by over 10%. 

The complete ranking of top 10 most consumed cultural products/services are as follows (from highest to lowest ranking): cultural tourism, entertainment, films, art wares and art collections, online activities, books/newspapers/magazines, gaming products, performing arts, radio/TV and animation. The rank of entertainment, art wares and art collections moved up and books/newspapers/magazines moved down in ranking, compared with 2015.

When cross-comparing people's willingness to spend and the actual spending on cultural products/services, it is concluded that there is still room for development in this aspect. The top 10 cultural products/services with the most potential to grow are as follows (from highest to lowest ranking): art wares and art collections, entertainment, films, books/newspapers/magazines, gaming products, online activities, cultural tourism, performing arts, animation and radio/TV. The rank of art wares and art collections, entertainment and gaming products moved up and radio/TV moved down in ranking, compared with 2015.

When enquired about their preferences for cultural consumption subsidies, respondents opted for stored-value cards worthy of RMB 100-200 and discounted cards over rebates, consistent with the results from 2015.

In terms of what cultural products/services to spend subsidies on, most respondents selected film, books/newspapers/magazines, performing arts, cultural tourism and radio/TV. The rank of performing arts and books/newspapers/magazines moved up and radio/TV moved down in ranking, compared with 2015. The China Cultural Consumption Index (2015) covers 31 provinces/municipalities across the country and is a summary of cultural consumption statistics by rural/urban population of different genders, ages and academic backgrounds. The overall scores for our cultural consumption increased from 73.7 in 2013 to 81.2 in 2015, with an average growth rate of 5%. The primary indicators, consisted of the environment, willingness, capabilities and satisfaction of cultural consumption, all reached higher scores. The environment indicators have grown the fastest with an average increase of 11.33%. The willingness indicators exhibited a slight decrease in scores, following their growth in 2014. The level of satisfaction improved significantly after the downturn in 2014.

This year's event focused on the theme of "Culture +". Experts on cultural industries from Peking University, Communication University of China, Chinese Academy of Governance and Chinese Academy of Social Sciences delivered keynote speeches and discussed the latest progress of "Culture +" in the context of "Internet +". In addition, they shared opinions on how to create synergy between culture and urban development, culture and industrial development as well as culture and industrial sectors.

In his speech entitled "2016 Cultural Industries Development in China – Latest Trends and Insights", Professor Fan Zhou, Director of Institute for Cultural Industries at Communication University of China, provided his analysis on the latest trends in cultural industries and his outlook for future development. Professor Qi Shuyu, Director of Social and Cultural Department at Chinese Academy of Governance, delivered a speech with the title of "Constructing Cultural Landscapes for Greater Dynamics in Urban Areas". Professor Jia Xudong, Deputy Director of Chinese Academy of Social Sciences Research Center for Cultural Policy, gave a speech entitled "Innovative Development of Culture + and Cultural Industries". Professor Chen Shaofeng, Deputy Director of Institute for Cultural Industries at Peking University, delivered a speech focusing on "Culture + Internet + Capital Operations". Their speeches inspired exciting and practical discussions among participants.