ICCIE 2017

Creativity, Culture, Technology and Wealth

Sep 11 - Sep 13, 2017 - Beijing, China
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BPA Sports and ECHO Media team up to promote Winter Olympics

Sep 13, 2017 3:58:52 PM

Chinanews.com, Sept. 12th - At ICCIE 2017, BPA Sports and ECHO Media inked a strategic cooperation agreement, aiming to boost the snow sports fan base, import ice & snow culture, and promote ice & snow sports.

The theme of the contract-signing ceremony is “promoting ice & snow sports and the Winter Olympics”.

In the coming 3-5 years, both parties will strive to build Beijing citizens’ awareness of ice & snow culture, promote ice & snow activities and performances to the youth in particular, and bring to China a number of faddish, world-class ice & snow events.

Both parties are also committed to giving Beijing citizens a better sense of the ice & snow culture of various countries through stage shows, films and radio/TV programs. They will help organize an exceptional Winter Olympics and bring ice & snow culture to countless households.

Their first collaboration is “I Will Wait for You at 0”, an ongoing reality show in which participants will take part in international ice & snow games with sports stars.

BPA Sports, a subsidiary of Beijing Performance & Arts Group, specializes in importing high-end sports games and organizing Olympic culture events as well as mass-participation sports activities.

ECHO Media under Beijing People’s Broadcasting Station engages in stage show production, omni-media marketing and communication, corporate PR, marketing services and advertisement sales.

Hu Yangpu, General Manager of BPA Sports, and Zhu Hong, General Manager of ECHO Media executed the contract on behalf of the two companies. Li Jian, Vice President of Beijing People’s Broadcasting Station and Chairman of Radio Beijing Corporation, and Chen Hui, General Manager of Radio Beijing Corporation, attended the ceremony.